Have some nice time for the screen,television viewers in The Gambia do watch other programmes when there is nothing on soap operas.So much about television these days are image and personality cult building and nurturing, some people have gone further to glorify TV to the extent that their entire lives are depended on it. But critics of television described the collateral damage the medium inflict in the minds of the peoples, those watching.
Graphic and gory television footage has the potential to sweep the audience, and carry them along. That's why film actors are often reverie in so many places in the world. Companies and individuals have used the power of TV to win the hearts of the populace. How do they do this? The media tend to feel that by following actors, and famous people is one sure way of getting more and more people read, listen and watch them. Because the film actors are relatively inclined towards what they wanted and how they are hoping to sustain life on top, they can do something great to impress the masses.
In the Gambia even though there is no official data available as regard the number of people who watch television, some estimate that three of ten compounds have access to television. And in the rural areas, people spend more time watching TV than in the city where virtually everyone has a TV. The reason is partly due to the fact in the rural areas, information from the government is difficult to come-by, so they tend to see or regard TV as one way of getting the clear picture of what had happened. Whereas, in the city where there are various to find out what had happened, or what is about to happen. Though, people watch television, sometimes due to time they don't watch at all. The most widely watched programme on Gambia television is soap operas surprisingly from Latin America where stories about love, betrayal, determination has found a place in the hearts and minds of the Gambian audience. Sixteen years since the television was founded in the Gambia, more and more viewers have remained focus, and unyielding about what are interested in watching. Most importantly the character of the actors, their behaviors, and the mannerism they exude strike some resemblance back home.
Our people think that the Latin American actors are probably one of their own, which in other words mean they are essentially aligning themselves and tilting towards the direction of cinematic concepts.
The Love story from India is resonating around the country and it seems no one wants to be left out in the frenzy gripping my native country. Whether it is professional film editors, journalists, or the market women who have not been to western school, soap operas is the programme to watch. Don't bother yourself to call, who would pick the call, I bet my last dalasi nobody have your time. Children sit with their parents and watch from start to finish the various soap operas played on TV.
The peoples are watching these films with the hope that they will learn about what is happening in other societies, believing that they will learn some lessons from the film. Which is why nowadays everyone is trying to get the attention of the people through the glamor and sometimes deceptive conspiracy theory of the television.
For example the portrayal of children dying in squalid conditions is meant to spur action, what about the story of a village farmer in a small country. Is that appealing to a South Korean? In other words what interest do that Asian has about a poor rural farmer?
Sometimes with television can better explained and linked in a systematic manner, Television these days can almost do anything.
By Ebrima Baldeh, Blogger, the Gambia.
In the Gambia even though there is no official data available as regard the number of people who watch television, some estimate that three of ten compounds have access to television. And in the rural areas, people spend more time watching TV than in the city where virtually everyone has a TV. The reason is partly due to the fact in the rural areas, information from the government is difficult to come-by, so they tend to see or regard TV as one way of getting the clear picture of what had happened. Whereas, in the city where there are various to find out what had happened, or what is about to happen. Though, people watch television, sometimes due to time they don't watch at all. The most widely watched programme on Gambia television is soap operas surprisingly from Latin America where stories about love, betrayal, determination has found a place in the hearts and minds of the Gambian audience. Sixteen years since the television was founded in the Gambia, more and more viewers have remained focus, and unyielding about what are interested in watching. Most importantly the character of the actors, their behaviors, and the mannerism they exude strike some resemblance back home.
Our people think that the Latin American actors are probably one of their own, which in other words mean they are essentially aligning themselves and tilting towards the direction of cinematic concepts.
The Love story from India is resonating around the country and it seems no one wants to be left out in the frenzy gripping my native country. Whether it is professional film editors, journalists, or the market women who have not been to western school, soap operas is the programme to watch. Don't bother yourself to call, who would pick the call, I bet my last dalasi nobody have your time. Children sit with their parents and watch from start to finish the various soap operas played on TV.
The peoples are watching these films with the hope that they will learn about what is happening in other societies, believing that they will learn some lessons from the film. Which is why nowadays everyone is trying to get the attention of the people through the glamor and sometimes deceptive conspiracy theory of the television.
For example the portrayal of children dying in squalid conditions is meant to spur action, what about the story of a village farmer in a small country. Is that appealing to a South Korean? In other words what interest do that Asian has about a poor rural farmer?
Sometimes with television can better explained and linked in a systematic manner, Television these days can almost do anything.
By Ebrima Baldeh, Blogger, the Gambia.
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